O’Neill

Original branding, print ad design and point-of-sale development for this iconic surf brand. As a surfer and designer it doesn’t get better than working with O’Neill and legendary Creative Director Mike Salisbury (ie Surfer, Rolling Stone) on the HYPERFREAK launch. Building upon. the succesful SUPERFREAK boardshort – HYPERFREAK revolutionized trunk technology once again taking sales to the next level with our ‘Super light. Super stretch. Super strong.’ campaign in all the major publications and surf shop POS materials.